Machinima costs much less to produce than traditional videos. Several survey respondents and interview participants listed machinima creation as one of their organization’s uses of immersive technology in 2008 and 1Q 2009. Rita J. King of Dancing Ink Productions said, “At this stage in the development of virtual platforms, machinima is the record of a shared experience. What you see when you watch a piece of machinima is a collaborative effort to create a space in which people from around the world can inhabit and enhance one another’s ideas.” In one example, United Space Alliance needed to produce a training video that required a complex stage set. The project team found it could create a digital set inexpensively in an immersive environment by acquiring off-the-shelf assets; this cost a fraction of what it would have cost to build a physical set.